In the fast-paced world of digital marketing, what gets measured gets managed. And the best way to measure your performance is with marketing dashboards that give you real-time, visual insights into your KPIs. Whether you’re running paid ads, managing content, or leading multi-channel campaigns—dashboards are your control center.
In this blog, we’ll walk you through the best marketing dashboards to track KPIs and how to choose the right one for your team.
What is a Marketing Dashboard?
A marketing dashboard is a visual reporting tool that consolidates key performance indicators (KPIs) in one place. It helps marketers:
- Monitor campaign performance
- Make data-backed decisions
- Share progress with stakeholders
- Identify trends and anomalies quickly
Top Marketing Dashboards for Tracking KPIs
1. Google Looker Studio (formerly Data Studio)
Best for: Custom reports on Google-based data (GA4, Google Ads, Search Console)
Why it’s great:
- Free and flexible
- Connects to Google products & third-party platforms
- Create interactive and shareable reports
Use it to track:
- Website traffic trends
- Paid search performance
- Conversion funnels
2. HubSpot Marketing Dashboard
Best for: HubSpot users tracking full-funnel KPIs
Why it’s great:
- Natively tracks MQLs, SQLs, and conversions
- Email, CRM, and campaign data all in one view
- Great for inbound marketing
Use it to track:
- Email performance
- Lead sources
- Lifecycle stage conversion rates
3. Klipfolio
Best for: Custom KPI dashboards with advanced integrations
Why it’s great:
- Hundreds of pre-built visualizations
- Real-time updates
- Connects to 100+ data services
Use it to track:
- Marketing ROI
- Channel performance (organic, paid, social)
- Client-facing performance snapshots
4. Databox
Best for: Agencies and marketing teams who want mobile-friendly, real-time dashboards
Why it’s great:
- Intuitive drag-and-drop builder
- Connects with HubSpot, GA4, Meta, and more
- Mobile app access
Use it to track:
- PPC campaign results
- Sales & marketing alignment metrics
- Monthly marketing scorecards
5. Tableau
Best for: Enterprise teams needing advanced data visualization
Why it’s great:
- Extremely powerful and customizable
- Handles large datasets
- Ideal for cross-departmental reporting
Use it to track:
- Customer journeys
- Channel ROI comparison
- High-level executive insights
6. DashThis
Best for: Agencies creating client-facing reports quickly
Why it’s great:
- Pre-built templates for SEO, PPC, and social media
- Easy client sharing with password-protected URLs
- Time-saving automation
Use it to track:
- SEO rankings
- Google Ads & Meta Ads performance
- Weekly marketing health reports
7. Zoho Analytics
Best for: Businesses already using the Zoho suite
Why it’s great:
- Deep integration with CRM, campaigns, and other Zoho tools
- AI-driven insights and forecasting
Use it to track:
- Lead funnels
- Sales conversion trends
- Campaign ROI
What KPIs Should You Track in Your Marketing Dashboard?
Here are essential marketing KPIs to include:
- Traffic metrics: Total visits, traffic by source
- Lead generation: MQLs, SQLs, cost per lead
- Conversion data: Conversion rate, lead-to-customer rate
- Engagement: Time on site, bounce rate, CTR
- Revenue attribution: ROI per channel, customer LTV
- Campaign-specific KPIs: Email open rates, ad performance, social reach
How to Choose the Right Marketing Dashboard
Ask yourself:
- What tools and data sources do I use?
- Who is the dashboard for (team vs client vs executive)?
- Do I need real-time or static reports?
- What’s my budget?
Pick a dashboard that’s scalable, integrates easily, and is simple enough for anyone to understand at a glance.
A well-structured marketing dashboard is not just a reporting tool—it’s a decision-making engine. Whether you’re flying solo or leading a team, these dashboards help you stay focused, aligned, and accountable.