You don’t need a massive budget to improve your website’s SEO. In fact, some of the most powerful SEO tools are completely free—and widely used by professionals across the industry.
Whether you’re conducting keyword research, tracking rankings, or fixing technical issues, these tools will help you optimize smarter without breaking the bank.
1. Google Search Console
What it does:
- Monitors your site’s presence in Google search
- Tracks indexing issues and mobile usability
- Shows keyword performance, CTR, and impressions
Why it’s great: Direct access to how Google views your site. It’s essential for diagnosing visibility and technical issues.
2. Google Analytics
What it does:
- Tracks user behavior on your website
- Measures bounce rates, time on site, and conversions
- Shows traffic sources and top-performing pages
Why it’s great: Pair it with Google Search Console for a complete view of SEO + user experience data.
3. Ubersuggest (Free Version)
What it does:
- Offers keyword suggestions and difficulty scores
- Tracks domain performance and backlinks
- Analyzes competitors
Why it’s great: Beginner-friendly and offers a decent number of free searches per day.
4. AnswerThePublic
What it does:
- Generates questions and topics based on keywords
- Shows what people are searching for around a topic
Why it’s great: Fantastic for content ideation and targeting long-tail keywords.
5. Ahrefs Webmaster Tools
What it does:
- Audits your website for SEO issues
- Monitors backlinks and domain health
Why it’s great: A scaled-down but still powerful version of Ahrefs’ premium features.
6. MozBar
What it does:
- A Chrome extension that shows Domain Authority (DA)
- Evaluates on-page SEO and link metrics on the fly
Why it’s great: Perfect for quick competitor analysis or vetting backlink opportunities.
7. Screaming Frog SEO Spider (Free up to 500 URLs)
What it does:
- Crawls your website like a search engine
- Identifies broken links, duplicate content, and metadata issues
Why it’s great: One of the best technical SEO tools available—for free if you have a small-to-medium site.
8. GTmetrix
What it does:
- Tests your site speed and page performance
- Recommends fixes to improve load time
Why it’s great: Speed is a ranking factor, and GTmetrix helps you optimize for it.
9. Keyword Surfer
What it does:
- Displays keyword volumes right in Google search results
- Suggests related keywords and shows estimated traffic
Why it’s great: Lightweight and super convenient for instant research.
10. SEO Minion
What it does:
- Analyzes on-page elements like headings and meta tags
- Highlights broken links and hreflang issues
Why it’s great: All-in-one browser extension for quick on-page SEO checks.
You don’t need to spend big to see big results. These free SEO tools are more than enough to:
- Boost your rankings
- Analyze competitors
- Fix technical issues
- Create better, search-optimized content